Unlocking Personalized Marketing: How How KSL Resorts is Using Technology

In this conversation, Sarah Harper of KSL Resorts discusses technology and personalized marketing in the hospitality industry. Key points include: 1. One-on-One Marketing: The goal is personalized marketing, tailoring content to individual needs. Leveraging technology, such as responsive websites with single-image technology, helps achieve this. 2. Content Matters: Focusing on content—articles, images, audio, and video—is…