
European Hotel Pipeline Hits 1,661 Projects and a 26% Surge in Conversions
February 13, 2025
🌍 Global Hotel Alliance CEO on Its $2.7B Loyalty Boom & 20A25 Growth
February 14, 2025Luxury travel is evolving, and WorldHotels is leveraging this trend. A couple weeks ago I spoke with Gregory G. Habeeb, Chief Development Officer with WorldHotels during ALIS 2025. We discussed: 🔹 Five years after Best Western’s acquisition—how has WorldHotels grown? 🔹 Soft brands & the power of choice—why travelers are loving unique, story-driven experiences 🔹…