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April 28, 2025

GLOBAL HOTEL ALLIANCE RESEARCH REVEALS INDEPENDENT LOYALTY PROGRAMMES ARE GAINING GROUND AS TRAVELLERS FAVOUR TANGIBLE TRANSPARENT REWARDS OVER COMPLEX POINTS SYSTEMS

Kristi Gole, Executive Vice President of Strategy at Global Hotel Alliance, commented: “Travelers are telling us loud and clear – they want loyalty programs that are […]
Wyndham and Soliteight Unveil Plans to Bring Super 8 Brand to Spain and Portugal with 40 New Hotels Over 10 Years
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