FNA 175: This Episode Better Lan
May 10, 2025AAA: 45.1 Million Americans Expected to Travel Domestically for Memorial Day
May 12, 2025
In this episode of #NoVacancyNews, I chat with Mark D. Shalala, SVP of Development, Upscale Brands at Choice Hotels International, about why soft branding isn’t just a trend — it’s a powerful strategy for profitability and adaptability in today’s uncertain economy. 🔹 How Choice Hotels helped invent the soft brand category back in 2009🔹 The…
